Search Engine Marketing is the process of gaining traffic from or visibility on search engines. New and used vehicle buyers primarily use search to access a dealer website, to find a dealer’s address or phone number or to access an automotive manufacturer’s site. About half of buyers who visited a dealer site arrived at the site via search. This indicates that shoppers use search engines as a convenient way of looking up vehicle information and finding Dealership websites. The phrase Search Engine Marketing is also sometimes shortened to “search marketing”, and refers to two areas of marketing: Paid Search, or PPC, and Search Optimization, or SEO.
AUTOMOTIVE SEARCH SOLUTIONS
The Automotive team at Amplified offers both Search Engine Optimization and Pay-Per-Click Campaigns. Our Search Engine Marketing team can help you greatly improve your search engine ranking and marketing campaigns, all while showing you a real and positive ROI. To top it off, our Search Engine Marketing Campaigns come complete with full transparency, something you won’t find anywhere else!
SEARCH ENGINE OPTIMIZATION
Also known as SEO, Search Engine Optimization uses on-page and off-page website, keyword, and linking strategies to help search engines better understand the relative importance of your website and the unique content on it’s pages.
Pay Per Click Advertising, also known as Adwords, CPC, PPC, or Search Marketing, utilizes advertising platforms within search engines such as Google, Bing, and Yahoo to place keyword driven ads at the top and down the right side within search engine results pages (SERPs).
Thorough, Continuous Keyword Research – Our search team utilizes the intellect that they have built through several years of experience within given industries, and applies it to their knowledge of search engines to deliver the absolute best ROI for our clients in both PPC and SEO Campaigns. We perform ongoing keyword research, maintenance & management on our Campaigns, and use search-focused website analytic tools for initial analysis, ongoing measurements, and continuous tracking, which will equip you with a comprehensive and exclusive list of keywords to focus on throughout your campaigns, making them competitive and successful.
Total Campaign Management – The most effective approach to Search Engine Marketing Campaigns is through a keyword and analytics-driven, shared workspace. With the aid of the search optimization and pay-per-click campaign management experts at Amplified, we can create and manage a robust, fully integrated search engine marketing campaign to help drive traffic and awareness to your automotive dealership across all major search engines. We also provide transparent reporting, website analytics, as well as phone call tracking.